Obesity drugs … or freezing away your fat?!

There’s no doubt that diet and exercise are the best path to major changes in your body composition — from flab to fab!  But the popular demand for an effort-free “magic bullet” solution to a better body will always keep medical researchers busy, as two recent news stories demonstrate.

First the bad news: after about a dozen years of effort and $1 billion of investment, Arena Pharmaceuticals announced that the FDA had rejected its application to market a new “anti-obesity” drug based upon “marginal” effectiveness in clinical trials and concerns over studies showing extremely high doses were linked to increased cancer rates in rats.  So, for the time being, lorcaserin (Lorqess) won’t be an option for the 1 out of 3 Americans currently categorized as obese.  Given the side effects historically associated with other weight loss drugs (e.g., fen-phen, rimonabant, sibutramine), I think the smart approach to transforming your body is a sound eating plan and exercise prescription like the one we created in Alpha Male Challenge.

Now … what could be good news for those who’ve reached fairly lean condition with diet and exercise but have a little bit of stubborn fat in a problem area they just can’t get rid of: FDA has just approved a non-invasive procedure to literally freeze away your fat cells! “CoolSculpting” by Zeltiq kills your fat cells by freezing them between two cooling panels.  Dr. Oz was enthusiastic about it in a recent broadcast of his show, but some docs have raised speculative health concerns.  The process is virtually painless, requires little or no downtime, is inexpensive compared to liposuction, and can drop 2 to 3 inches off your waist.  Hmmm.  Let’s give it some time to see if the procedure measures up to the hype; for now, I’m still convinced that the best way to improve your body is to follow the Fuel Rules and the workout programs in Alpha Male Challenge!  But I’ll keep you posted on CoolSculpting as things develop!

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